Branding and Licensing

LONDON: Fantastec SWAP, the United Kingdom-based blockchain authenticated collectibles app, have announced a new partnership with Bundesliga heavyweights Borussia Dortmund.

With this licensing agreement, Dortmund becomes the second major football club in the world to associate with Fantastec. Last month, Premier League’s Arsenal FC confirmed a similar sort of deal with the brand.

Aug 30, 2018 14:08
MELBOURNE: Surfing Australia, the country’s governing body of the sport has announced an extension of its partnership with global brand Oakley for the next three years. 
Aug 30, 2018 14:08
TOKYO: Celebrating its 100th anniversary this year, the 'Citizen' group has named Japan’s top female tennis player, Naomi Osaka as its brand ambassador. Osaka has been seen endorsing the watch brand at the on-going US Open 2018 with the ‘Eco-Drive Bluetooth BZ4006-01E’ edition which will be launched globally this autumn.
Aug 30, 2018 12:08
MUMBAI: Sun Pharma, India’s largest specialty generic pharmaceutical company announced on Wednesday that cricket captain Virat Kohli will be the new brand ambassador for its newest product in the market, Volini Maxx which is said to be the strongest pain relief spray in the country. A 360 degree marketing campaign featuring Kohli went live as well on platforms such as YouTube.
Aug 29, 2018 14:08
NEW YORK: D.C United, the Major League Soccer (MLS) team that represents the American capital city, Washington D.C have announced that it has joined hands with global sports and entertainment agency, Octagon for managing their star striker Wayne Rooney’s commercial, media and public activations in North America.
Aug 29, 2018 13:08
NEW YORK: Reebok, the global fitness and lifestyle footwear, apparel and equipment brand confirmed on Tuesday that it has settled its dispute with CrossFit Inc. over their licensing agreement and the deal is expected to move forward till 2020 and beyond if mutually agreed upon. However, Reebok will be paying an undisclosed fee to CrossFit for the settlement of the disputed royalties.
Feb 02, 2018 12:02
It was last September that Star India secured the five-year global media rights to the Indian Premier League with a winning bid of Rs 163.475 billion ($2.55 billion). Just over three months later, in December came the big bang announcement that the Walt Disney Co. had sealed a $52.4-billion all-stock deal to acquire 20th Century Fox and other entertainment and sports assets from Rupert Murdoch's empire.  
Dec 19, 2017 10:12
MUMBAI: The National Basketball Association (NBA) and sports merchandise etailer Fanatics have announced a partnership to launch official online NBA stores across the Asia-Pacific. With this partnership, official online NBA stores are now available in Australia, Cambodia, Japan, Laos, Malaysia, Mongolia, New Zealand, Singapore, Thailand and Vietnam.
Nov 06, 2017 11:11
MUMBAI: This week, Kidambi Srikanth, newly anointed number two in the Badminton World Federation (BWF) rankings, is likely to be unveiled as brand ambassador of a multinational company.
Nov 03, 2017 10:11
MUMBAI: US beverage giant PepsiCo has inked a licensing deal with Indian licensing firm DVB Brands to launch lifestyle-based sports footwear in the country.
Oct 25, 2017 15:10
MUMBAI: The Indian government has approved Reebok India's proposal to set up single brand retail stores in the country. The wholly owned adidas subsidiary received the official nod to set up single brand retail stores from the Department of Industrial Policy and Promotion (DIPP) on Tuesday. Till now, Germany's Adidas AG has been sellling adidas and Reebok products in India.