Basketball

The NBA has debuted its new campaign, "Playoff Mode. It’s a Thing", which is now streaming across all NBA's social platforms and on the NBA App. 

The campaign premieres on TNT during the 2024 SoFi NBA Play-In Tournament, which tips off with the Los Angeles Lakers taking on the New Orleans Pelicans, followed by the Golden State Warriors visiting the Sacramento Kings, as each team competes to secure a spot in the 2024 NBA Playoffs.

May 08, 2018 14:05
NEW YORK: JetBlue, the official airline of the NBA team, Boston Celtics on Monday announced a brand new livery dedicated to the team, businesswire.com reports. The custom-designed aircraft is JetBlue’s first co-branded livery dedicated to a team in the NBA.
May 07, 2018 15:05
VANCOUVER: CryptoKitties, which lays claim to being the world's first and most successful consumer product built on blockchain technology, has partnered with AppMoji and Stephen Curry to bring sports memorabilia to the blockchain.  Curry will put the first of his three special-edition CryptoKitties up for auction Monday, incidentally one of the first examples of sports' collectibles on the blockchain.
May 07, 2018 14:05
MUMBAI: Los Angeles Lakers centre, Brook Lopez, who concluded his NBA-related India visit at the weekend, believes a professional basketball league has the potential for growth in India akin to the way in which Major League Soccer is growing in the US.
May 05, 2018 17:05
MUMBAI: As a part of ‘YouTube Originals’, the Google-owned video website has announced that it will air a docuseries called Best Shot that has been co-produced by NBA legend LeBron James. He will be co-producing the 8-part series with SpringHill Entertainment. 
May 04, 2018 16:05
MUMBAI: American apparel brand Under Armour has launched a game show app focused on Steph Curry, the Golden State Warriors star player who has won two NBA championships.   TheSteph IQ mobile app aims to challengefans to answer basketball-themed questions to win shoes, NBA playoffs tickets and a shared grand prize of $10,000 in Under Armour store credit.
May 02, 2018 13:05
NEW YORK: Twitter has announced a slate of over 30 new video deals, including a slew of live shows, among which an agreement with Formula 1 and an expanded content deal with ESPN being the notable ones from the sports arena.    On top of this, Twitter has divulged details of activations in gaming, news and entertainment.
Apr 30, 2018 16:04
MUMBAI: The National Basketball Association (NBA) Monday announced that Los Angeles Lakers’ center Brook Lopez will visit India from May 2-6 to support the continued growth of basketball in the country.
Apr 27, 2018 08:04
NEW YORK: The National Basketball Association (NBA) and Perform Media, a leading digital sports content and media group, Thursday announced a multiyear partnership that will see Perform manage the league’s official websites in more than 15 international markets, including India, Argentina, Australia, Canada, Japan, Mexico and Spain.
Apr 26, 2018 17:04
MUMBAI: 3BL, a nationwide 3x3 pro basketball league endorsed by world body FIBA, was launched here Wednesday. 
Apr 25, 2018 17:04
MUMBAI: NBA China and Hongkun Group announced Wednesday the opening of the world’s first NBA Center, an NBA-themed lifestyle complex in Wuqing, Tianjin, China.