Basketball

The NBA has debuted its new campaign, "Playoff Mode. It’s a Thing", which is now streaming across all NBA's social platforms and on the NBA App. 

The campaign premieres on TNT during the 2024 SoFi NBA Play-In Tournament, which tips off with the Los Angeles Lakers taking on the New Orleans Pelicans, followed by the Golden State Warriors visiting the Sacramento Kings, as each team competes to secure a spot in the 2024 NBA Playoffs.

Dec 13, 2018 15:12
MUMBAI: The National Basketball Association has appointed Murtuza Madraswala, former AVP, marketing, Sports Cluster, Sony Pictures Networks India, as marketing head, NBA India. 
Dec 12, 2018 17:12
NEW YORK: The National Basketball Association (NBA) and The Stars Group Inc. Tuesday announced a new multiyear partnership that will make The Stars Group an authorized gaming operator of the NBA in the US.   The partnership is The Stars Group's first with a professional sports league in the US. 
Nov 28, 2018 13:11
NEW YORK: The National Basketball Association (NBA) and ByteDance, a leading Chinese technology company operating a range of content platforms around the world, announced Monday a new multi-year partnership that will deliver customised, short-form mobile content to ByteDance's millions of global users.
Nov 23, 2018 13:11
TURIN: Serie A champions Juventus will be taking Italy’s premier football competition to American shores like never before. The club will be joining hands with the NBA for the occasion called ‘Juventus Night’ on 7 December.
Nov 21, 2018 14:11
NEW YORK: A trading card originally from 1997 signed by NBA legend Michael Jordan has been sold for a whopping $95000 by PWCC, the American leader in the trading card investment marketplace based out of Oregon.
Nov 01, 2018 13:11
MADRID: Spain’s basketball legend Pau Gasol, who has gained global popularity with his exploits in the NBA, will be endorsing the fall and winter collection of one of USA’s leading fashion brands, Tommy Hilfiger.
Oct 26, 2018 16:10
LOS ANGELES: eSports ownership group aXiomatic announced Thursday that NBA legend Michael Jordan is leading a $26 million round of funding along with Declaration Capital. Bloomberg reported the $26 million figure.
Oct 23, 2018 13:10
CHICAGO: Finland’s Rovio Entertainment, the makers of the globally popular video gaming franchises ‘Angry Birds’, have partnered with six-time NBA champions Chicago Bulls to unveil the ‘Angry Birds Eye View Cam’.
Oct 22, 2018 16:10
MUMBAI: The Sports Gurukul, with the expertise of coach Jason Benadretti, founder of Core Focus Training (CFT), USA, recently launched the TSG Basketball School, at Andheri.
Oct 17, 2018 13:10
LONDON: Sky Sports, which has recently come under US media giant Comcast’s ownership, has captured the broadcast and digital rights for the NBA for the next four years, starting this season, in the United Kingdom and Ireland. Sky replaces BT Sport for the same.