Basketball

The NBA has debuted its new campaign, "Playoff Mode. It’s a Thing", which is now streaming across all NBA's social platforms and on the NBA App. 

The campaign premieres on TNT during the 2024 SoFi NBA Play-In Tournament, which tips off with the Los Angeles Lakers taking on the New Orleans Pelicans, followed by the Golden State Warriors visiting the Sacramento Kings, as each team competes to secure a spot in the 2024 NBA Playoffs.

Feb 18, 2019 13:02
NEW YORK: NBA Digital Friday announced that all NBA, WNBA, NBA G-League and NBA 2K League game recaps will now be available on Facebook Watch. These video recaps will span every game during the season, including the Summer League, preseason and playoffs where applicable.
Feb 18, 2019 13:02
NEW YORK: NBA commissioner Adam Silver surprised many at the recent All-Star Technology Summit in Charlotte by unveiling ‘smart jerseys’ of the future.
Feb 14, 2019 15:02
NEW YORK: The NBA and Puma have announced a new multiyear partnership that will make the international sports brand an official marketing partner of the NBA.
Feb 09, 2019 14:02
SAN FRANCISCO: The defending champions of the NBA, Golden State Warriors (GSW) have bagged a mega technology partnership deal with Silicon Valley neighbours and global giants, Google through its popular product offering, Google Cloud.
Feb 07, 2019 13:02
NEW YORK: Forbes, the reputed business magazine, has claimed that for the first time in history, all NBA teams barring the Cleveland Cavaliers have been profitable courtesy social media interactions, global expansion, renewed TV rights deals and new revenue generating opportunities from shifting home bases.
Feb 06, 2019 13:02
NEW YORK: The Women’s National Basketball Association (WNBA) announced Tuesday that Christin Hedgpeth has been promoted to the role of chief operating officer on a permanent basis, having served in an interim capacity since October 2018 following Ann Rodriguez’s resignation from the post.
Feb 04, 2019 12:02
MIES: The FIBA 3x3 World Tour is set to enter into its eighth year, expanding into four new cities for a record number of events (11) in 2019 which will stretch over the course of eight months for the first time ever.
Jan 24, 2019 13:01
NEW YORK: WarnerMedia, one of the top media companies in the world, has announced plans to launch the WarnerMedia Innovation Lab, a future-forward incubator that will combine emerging technologies with content from across its operating units to create new and innovative consumer experiences and businesses.
Jan 21, 2019 18:01
MUMBAI: The National Basketball Association (NBA) Monday announced that NBA champion Rashard Lewis will visit India from January 26-29 to engage with fans.
Jan 19, 2019 14:01
MUMBAI: Sony Pictures Networks India (SPNI), the official broadcasters of the NBA in the country, have launched the league’s global promotional campaign ‘This is Why We Play’ to promote its weekly show ‘Saturday Morning Live’ which is aired at 8.30 am on the Sony Ten 1 and Ten 3 channels.