Advertising

Jan 17, 2019 17:01
Eurosport switches on multi-yr global partnership with Outbrain
LONDON: Outbrain, the world’s leading native advertising platform, has signed a pan-regional deal with Discovery owned Eurosport. The agreement spans 13 markets globally, including the UK, France, Germany, Italy, Spain, Asia, and Australia, and will be powered by Outbrain’s Smartfeed technology.
Jan 15, 2019 15:01
tcm logo
TCM wins commercial rights for Andhra T20 League
NEW DELHI: Twenty First Century Media Pvt. Ltd. (TCM) has entered into a multi-year contract with Andhra Cricket Association (ACA) for the upcoming Andhra T20 League.  TCM will be responsible for all commercial rights related to the event, end to end operations and management of League.  ,
Jan 14, 2019 15:01
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Srikanth aces Rs350m 4-year global deal with Li-Ning
MUMBAI: India’s premier male badminton star Kidambi Srikanth has signed a four-year deal with leading Chinese sports brand Li-Ning. Li-Ning will replace Yonex as Srikanth’s kit sponsor, the latter having been associated with the player since 2016.
Jan 12, 2019 17:01
Hardik Pandya Gillette Mach3 ad
'Koffee' comments fallout: Gillette drops Pandya
MUMBAI: The brand blowback following the suspension of Indian cricketers Hardik Pandya and KL Rahul from the ongoing Australia tour due to their crass comments on the celebrity TV chat Show Koffee with Karan has been swift and more could well follow.
Jan 11, 2019 15:01
Curry dunks global endorsement deal with Japanese e-commerce giant
SAN FRANCISCO: NBA star and Golden State Warriors (GSW) captain Stephen Curry Wednesday announced a global, multi-year deal with Japan’s largest e-commerce firm, Rakuten.
Jan 10, 2019 16:01
Duff & Phelps Celebrity Brand Valuation Report 2018
India celebrity brand valuation: Virat tops for 2nd yr running
MUMBAI: Global client advisory Duff & Phelps Thursday announced findings from the fourth edition of its Celebrity Brand Valuation Report 2018: ‘The Bold, the Beautiful and the Brilliant.’  The report provides a ranking of India’s most powerful celebrity brands based on brand values derived from their endorsement contracts. 
Dec 18, 2018 15:12
MC Mary Kom after winning her historic 6th World Championship title
Mary Kom to endorse Nestlé brand Everyday
MUMBAI: Nestlé India Monday announced boxing champion MC Mary Kom and her husband Karong Onkholer Kom as brand ambassadors for the Swiss packaged food company's milk powder brand Everyday.  Both the ambassadors and  Nestlé Everyday have a passion to achieve excellence and continuously work towards delivering superior experiences, an official release states.
Dec 13, 2018 16:12
Star Sports appoints ad sales head for 'emerging sports'
MUMBAI: India's leading sportcaster Star Sports has appointed Ranjana Mangla as vice-president for Emerging Sports. 
Dec 06, 2018 13:12
Ogilvy promotes ad veteran Piyush Pandey to global CCO post
MUMBAI: Ogilvy, one of India’s largest advertising and marketing agencies, announced Wednesday that it has appointed industry veteran Piyush Pandey as its chief creative officer for its worldwide operations from 1 January 2019. As a result, he becomes the first Indian ever to hold the position.
Dec 04, 2018 17:12
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LS polls, IPL, CWC to drive 15% adex growth in 2019: study
MUMBAI: Advertising spends of the country is expected rise 15% to Rs 721.69 billion in 2019 driven by the general elections, cricket World Cup and Indian Premier League, according to Zenith Global Advertising Expenditure Forecast. The country’s advertising expenditure is expected to close at Rs 626.99 billion for this year, according to the Zenith report. 
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