Basketball

ORSEN wins FIBA 3x3 basketball global commercial rights mandate

SportzPower Team

May 09, 2024 19:05

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MIES, Switzerland: The International Basketball Federation (FIBA) announced on Wednesday that ORSEN will be its global commercial partner and exclusively handle the commercial rights of FIBA 3x3 competitions worldwide.

"Recognizing the potential for further growth, FIBA believes it is the perfect moment to elevate the sport to the next commercial level. With ORSEN's exceptional ability to forge and lead future-proof partnerships, this collaboration is strategically placed to propel FIBA 3x3's current exponential growth," FIBA announced in the statement.

Sep 16, 2019 15:09

NBA sees star player from India as spur to up relevance

MUMBAI: As the National Basketball Association plans its first pre-season games in India, NBA’s vice-president of gobal marketing partnerships Diane Gotua asserts that India is a priority market but is well aware that the league will see a surge in popularity in the country once an Indian player makes it to the NBA.

Sep 12, 2019 14:09

India Games 2019: NBA, Reliance Foundation to invite 3,000 kids

MUMBAI: NBA India Thursday announced that the first-ever NBA game in India will be played in front of 3,000 boys and girls from more than 70 schools under the Reliance Foundation Jr. NBA program.

Sep 11, 2019 10:09

NBA names Rajesh Sethi managing director of India arm

MUMBAI: The National Basketball Association Wednesday named Rajesh Sethi, an accomplished media and technology executive with more than 20 years of experience in leading and managing global brands, as managing director of NBA India. \ Sethi, who begins with the NBA on September 12, will report to NBA deputy commissioner and chief operating officer Mark Tatum.

Aug 29, 2019 18:08

FIBA mandates Atrium Sports to deliver digital tech push

BEIJING: FIBA, the world governing body of basketball, and Atrium Sports, Wednesday announced a landmark partnership and shared vision to deliver the FIBA Connected Stadium to help make basketball the most popular, innovative and digitally advanced sports community in the world.

Aug 29, 2019 18:08

FIBA elects new prez, board to 4-yr term

BEIJING: Delegates from 156 national federations in attendance at the 21st FIBA Congress Thursday elected a new president and new central board members for the 2019-2023 term of office.

Aug 07, 2019 17:08

Jr. NBA Global Championship partners unveiled

NEW YORK: The National Basketball Association (NBA) Tuesday announced that AT&T, Beats by Dr. Dre, EA, Fanatics, Gatorade, HomeCourt, Kaiser Permanente, Nike and Spalding are among the partners to provide enhanced resources, development opportunities and special experiences for young athletes at the second Jr.

Aug 07, 2019 17:08

Twitch named USA Basketball streaming partner

NEW YORK: USA Basketball and the National Basketball Association (NBA) announced Tuesday a streaming partnership with Amazon-owned video platform Twitch, making it the exclusive live streaming partner of USA Basketball. Beginning this summer, Twitch will stream all USA Men’s National Team exhibition games to fans globally.

Aug 06, 2019 15:08

NBA India Games 2019: Tickets to go on sale Aug 13

MUMBAI: NBA India announced Tuesday that registration for tickets for The NBA India Game 2019 on Saturday, October 5 will go live beginning Tuesday at 12:00 p.m. IST and will run until Sunday, August 11 at 11:59 p.m. IST. Ticket sales for the game will go live for registered fans Tuesday, August 13 at 12:00 p.m. To pre-register for tickets, fans can visit http://www.bookmy.show/NBAIndia2019.

Aug 01, 2019 17:08

7 host cities for Basketball Africa League inaugural season

DAKAR, Senegal: The Basketball Africa League (BAL) Thursday announced Cairo (Egypt), Dakar (Senegal), Lagos (Nigeria), Luanda (Angola), Rabat (Morocco) and either Monastir or Tunis (Tunisia) as the host cities where the inaugural BAL regular season will take place and Kigali (Rwanda) as the host city for the first-ever BAL Final Four and BAL Final.

Jul 31, 2019 17:07

Lebron's Uninterrupted enters Canada with Drake as partner

TORONTO: Uninterrupted, the athlete empowerment brand founded by LeBron James and Maverick Carter, is launching in Canada in partnership with multi award-winning artist and entrepreneur Drake.

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