adidas AG

'India fastest growing sports mkt for next decade': adidas chief

Last updated : May 25, 2023 19:05

SportzPower Team

May 23, 2023 20:05

Read more about 'India fastest growing sports mkt for next decade': adidas chief
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MUMBAI: The Board of Control for Cricket in India (BCCI) and adidas Tuesday confirmed a brand-new partnership as the kit sponsor for the BCCI.

The contract, which runs through to March 2028, will give adidas exclusive rights for manufacturing kit across all formats of the game. adidas will be the sole supplier for all match, training & travel wear for the BCCI- including the men’s, women’s & youth teams. Starting June 2023, Team India will be seen in the three stripes for the very first time and will debut their new kit during the World Test Championship Finals.

Jan 31, 2022 19:01

adidas announces its biggest ever commitment to women in sport

HERZOGENAURACH, Germany: As a major year of sport commences, adidas continues its 'Impossible Is Nothing' story with the announcement of its biggest ever commitment to women. Driven by the belief that sport has the power to change lives, the brand will support those who are breaking down barriers and driving gender equity, on and off the field of play.

Oct 26, 2021 18:10

RoundGlass Tennis Academy ties up with adidas as performance partner

CHANDIGARH: RoundGlass Tennis Academy, part of RoundGlass Sports, Tuesday announced a year-long partnership with global sportswear brand adidas as its performance partner.

Aug 18, 2021 17:08

adidas to sell Reebok to Authentic Brands Group for $2.5bn

HERZOGENAURACH: adidas AG has entered into a definitive agreement to sell its underperforming Reebok business to US-headquarterd Authentic Brands Group Inc. (ABG) for a total consideration of up to € 2.1 billion ($2.5 billion), with the majority to be paid in cash at closing of the transaction and the remainder comprised of deferred and contingent consideration.

May 11, 2021 13:05

adidas upgrades global full-year outlook as DTC growth up 30%+

HERZOGENAURACH, Germany: Sportswear maker adidas AG has reported that its first-quarter net income attributable to shareholders surged to €558 million from last year's €31 million.

Apr 22, 2021 19:04

adidas unveils 20-film series 'Seeing Possibilities'

NEW DELHI: Global sportswear brand adidas on Wednesday introduced a new global film series titled "Seeing Possibilities" that is about "rebellious optimism, rooted in the purpose of Adidas in the power of sports to change lives".

Feb 18, 2021 13:02

adidas starts divestment process of underperforming Reebok

HERZOGENAURACH, Germany: After 15 years of ownership, adidas has begun the formal process aimed at divesting its Reebok brand.

Dec 15, 2020 19:12

adidas confirms Reebok sale on agenda, gives date for decision

ADIDAS AG HAS PUT AN OFFICIAL seal on speculation that has been floating for a while now - that the German sportswear giant is actively considering selling off its subsidiary brand Reebok, which it acquired in 2006 to directly take on archrival Nike Inc in the US market.

Oct 22, 2019 06:10

adidas global brands director to leave at yr-end

BERLIN: adidas AG announced Monday that its global brands director and executive board member Eric Liedtke, who helped guide the German sportswear maker’s turnaround in recent years, will depart December 31.

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