US luggage brand Samsonite has launched a new campaign - 'Tested like Samsonite' - which has the stated aim to create a common ground with individuals who have encountered adversities in their lives. The brand has onboarded cricketers Yuvraj Singh and Mithali Raj and veteran actor Amitabh Bachchan as ambassadors.
brand ambassadors
May 04, 2019 12:05
NEW DELHI: Flipkart-owned fashion e-commerce platform Myntra on Friday announced that it had appointed celebrity couple Virat Kohli and Anushka Sharma (commonly nicknamed Virushka) as its first brand ambassadors.
While commercial teerms werenot revaled, Livemint, citing celebrity management sector estimates, reported Myntra may be shelling out upwards of Rs 100 million for the couple as brand endorsement fee.
Apr 17, 2019 16:04
NEW DELHI: Boost, one of the leading brands in the health food/drinks category, on Tuesday announced the appointment of cricketers Rishabh Pant and Shreyas Iyer as brand ambassadors.
With this alliance, Pant and Iyer join Virat Kohli and Mahendra Singh Dhoni who have been associated with the brand for a long time.