Endorsements

Partnering to reach millions: Saka, Arsenal and Dirt Is Good

Last updated : May 13, 2024 18:05
SportzPower Team
May 13, 2024 13:05

Dirt Is Good brand ambassador and England and Arsenal forward Bukayo Saka has kicked off the first campaign in the Unilever’s partnership with Arsenal Football Club. With the potential to reach millions, it coincides with the 20th anniversary of the Dirt Is Good idea.

Dirt Is Good and Arsenal’s two-year collaboration celebrates a shared mission to spread the joy of getting grubby through sport.

Jan 14, 2019 14:01
Dhoni endorses LivFast inverters in 'Fast Hai Toh Hai' ad campaign
MUMBAI: Indian cricket legend MS Dhoni has been named the new brand ambassador of LivFast, Pune-based conglomerate SAR Group’s brand of inverters, Economic Times reports. The company has come out with a 360-degree marketing campaign named ‘Faster Hai to Hai’ which features Dhoni unusual speed tests with a professional skipper, floss dancer and clapper.
Jan 12, 2019 17:01
Hardik Pandya Gillette Mach3 ad
'Koffee' comments fallout: Gillette drops Pandya
MUMBAI: The brand blowback following the suspension of Indian cricketers Hardik Pandya and KL Rahul from the ongoing Australia tour due to their crass comments on the celebrity TV chat Show Koffee with Karan has been swift and more could well follow.
Jan 11, 2019 15:01
Curry dunks global endorsement deal with Japanese e-commerce giant
SAN FRANCISCO: NBA star and Golden State Warriors (GSW) captain Stephen Curry Wednesday announced a global, multi-year deal with Japan’s largest e-commerce firm, Rakuten.
Jan 10, 2019 16:01
Duff & Phelps Celebrity Brand Valuation Report 2018
India celebrity brand valuation: Virat tops for 2nd yr running
MUMBAI: Global client advisory Duff & Phelps Thursday announced findings from the fourth edition of its Celebrity Brand Valuation Report 2018: ‘The Bold, the Beautiful and the Brilliant.’  The report provides a ranking of India’s most powerful celebrity brands based on brand values derived from their endorsement contracts. 
Jan 05, 2019 13:01
Team India blind cricket captain face of braille-friendly bodywash brand
MUMBAI: ThinkSkin, a body wash brand owned by the Future Group’s consumer division called FCL, has come out with braille friendly packaging. Exchange4Media reports that the product was launched by Ajay Kumar Reddy, the Indian men’s blind cricket team captain on the occasion of World Braille Day on Friday. This is said to be a first in the history of endorsements for blind cricket in India.
Jan 04, 2019 16:01
Mary Kom
Mary Kom bags Hewlett Packard endorsement deal
NEW DELHI: India’s legendary boxer MC Mary Kom has added global information technology giant Hewlett Packard (HP) to her glowing sponsorship kitty. Kom’s historic sixth World Championship title win in 2018 in India was the highlight of HP’s latest advertisement which is themed on #SpreadYourVibe and never giving up against all odds. She took to her official Facebook page to share the video.
Jan 02, 2019 15:01
Tata Mumbai Marathon 2019
Mary Kom face of Tata Mumbai Marathon 2019
MUMBAI: Procam International, organisers of the Tata Mumbai Marathon, Wednesday announced MC Mary Kom - six-time world women’s boxing champion, Indian Olympic boxer and Padma Bhushan awardee - as event ambassador for the 16th edition of the IAAF Gold Label event, to be held on 20th January.
Dec 18, 2018 15:12
Dhoni to endorse Italian luxury watch brand Panerai
MUMBAI: Former Indian cricket captain MS Dhoni has been named the brand ambassador of Italy’s luxury watch maker Panerai, helping them expand their operations in the Indian market.
Dec 18, 2018 15:12
MC Mary Kom after winning her historic 6th World Championship title
Mary Kom to endorse Nestlé brand Everyday
MUMBAI: Nestlé India Monday announced boxing champion MC Mary Kom and her husband Karong Onkholer Kom as brand ambassadors for the Swiss packaged food company's milk powder brand Everyday.  Both the ambassadors and  Nestlé Everyday have a passion to achieve excellence and continuously work towards delivering superior experiences, an official release states.
Dec 13, 2018 15:12
Bolt to endorse PayPal-owned money transfer service Xoom
SAN JOSE: Xoom, PayPal’s international money transfer service, Tuesday announced eight-time Olympic gold medalist Usain Bolt as its global brand ambassador through 2020. The partnership kicks off as Xoom expands its service to customers in Canada who will be able to send money, reload phones and pay bills for loved ones in more than 130 countries globally.
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