MUMBAI: Cadbury Dairy Milk has partnered with Mumbai Cricket Association to support the ground staff for the ongoing Indian Premier League.
This season, the brand has become the official sponsor for the MCA ground staff. The sponsorship includes best-in-class travel, accommodation, taking care of their nutritional needs and providing customized jerseys designed by renowned Fashion Designer Masaba Gupta, throughout the season.
The brand has also extended its collaboration with Mumbai Indians as the official goodness partner supporting this initiative.