MUMBAI: Tokyo 2020, which saw India come away with a medal haul of 7 (1 Gold, 2 Silver and 4 Bronze), while not quite matching up to the pre-event expectations, was still India's best ever performance at an Olympic Games. 

It goes without saying therefore that the the advertisers and brands that "put their money where there mouths were", benefited from the "positive afterglow" that the Tokyo 2020 Olympic Games, delivered under the shadow of the COVID-19 pandemic and without fans, gave off.  

Jul 06, 2020 20:07
MUMBAI: Sony Pictures Sports Network (SPSN) announces the return of live cricket action after 120+ days, with the West Indies Tour of England 2020. 
Sep 29, 2018 14:09
MADRID: Unilever and LaLiga Friday announced an extensive worldwide sponsorship agreement, that runs till 2021 until 2021 and has the stated aim to strengthen the Spanish league's growth strategy, and improve "consumers' lives in all four corners of the globe".
Sep 04, 2018 13:09
TOKYO: The Organising Committee of the Tokyo 2020 Olympic and Paralympic Games have appointed Kokuyo Co. Ltd as one of its seven official supporters, which is the third domestic tier of the event's sponsorship programme.
Aug 30, 2018 14:08
MELBOURNE: Surfing Australia, the country’s governing body of the sport has announced an extension of its partnership with global brand Oakley for the next three years. 
Mar 13, 2018 13:03
MUMBAI: Indian Premier League 2018 host broadcaster Star India has thus far signed on 34 brands ahead of next month's IPL. While the co presenting sponsors are Vivo, Coca Cola and Reliance Jio, associate sponsors are Polycab, Parle Products, AMFI, Make My Trip, Vimal Pan Masala, Asian Paints, and Dream 11.
Dec 22, 2017 09:12
MUMBAI: Sports and entertainment products manufacturer, The Topps Company Inc has announced the combination of its North American and International Sports and Entertainment divisions into one Global Sports & Entertainment division. 
Nov 21, 2017 10:11
MUMBAI: Alcis Sports has signed on cricketer Shikhar Dhawan as its brand ambassador for a period of two years. Alcis  will soon launch a marketing campaign featuring the the Indian opener, spanning print, digital, events and retail marketing, says a company statement.
Nov 14, 2017 11:11
MUMBAI: DHL has renewed its partnership with the Hero Indian Super League (ISL) for the third year.
Nov 10, 2017 11:11
MUMBAI: Fitness centre chain has announced cricketer K L Rahul as its brand ambassador. The deal was facilitated by Cornerstone Sport- a brand consultant and talent representation agency. 
Nov 10, 2017 11:11
MUMBAI: World number two and India's top badminton player Kidambi Srikanth has been named as brand ambassador by the ITM Group of Institutions, which owns business schools, hospitality institutes, and Universities. The group has also roped in HS Prannoy as rising star.