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MUMBAI: Tokyo 2020, which saw India come away with a medal haul of 7 (1 Gold, 2 Silver and 4 Bronze), while not quite matching up to the pre-event expectations, was still India's best ever performance at an Olympic Games. 

It goes without saying therefore that the the advertisers and brands that "put their money where there mouths were", benefited from the "positive afterglow" that the Tokyo 2020 Olympic Games, delivered under the shadow of the COVID-19 pandemic and without fans, gave off.  

Nov 10, 2017 10:11
MUMBAI: Fashion designer and former Spice Girls singer Victoria Beckham has confirmed a long term partnership with Reebok that will see her launch a new fashion range with the Greater Manchester-founded and now adidas owned sportswear company early next year. The star will be a part of Reebok's Innovation Collective - which she shared to her 17.6 million instagram followers.
Feb 28, 2017 09:02
NEW YORK: IMG has secured a new four-year deal for in-flight rights to the NFL, which includes live coverage on Sport 24, the agency's sports channel exclusive to the inflight industry. The new agreement through 2020 will see Sport 24 broadcast up to six games live per week from the regular season, leading to the playoffs and the Super Bowl.
Feb 27, 2017 18:02
MUMBAI: Maruti Suzuki has utilised a dual-pronged brand strategy to leverage their association with the inaugural P1 Powerboat, Indian Grand Prix of the Seas which will be held in Mumbai from March 3-5.
Feb 25, 2017 17:02
MUMBAI: The six teams and their internationally acclaimed pilots and navigators for the inaugural NEXA P1 Powerboat, Indian Grand Prix of the Seas, the first UIM recognized World Championship Event, was Saturday unveiled here.  All teams will consist of two boats, each raced by a pilot and navigator, and will have ‘team ambassadors’ who have won international beauty pageants.
Feb 24, 2017 18:02
MUMBAI: Sony Pictures Networks India (SPN) is the broadcast partner for the inaugural edition of Nexa P1 Powerboat, Indian Grand Prix of the Seas, the global series in powerboat racing being launched from India by Procam International.  This will be the first time in the world that powerboat racing will be telecast live. 
Feb 24, 2017 16:02
HYDERABAD: Badminton star PV Sindhu has accepted Andhra Pradesh chief minister N Chandrababu Naidu's offer of a Group-I officer job in the Andhra Pradesh government.  The state government is reportedly preparing orders for an appointment in the deputy collector grade.
Feb 23, 2017 20:02
LONDON: The Silverstone circuit was the venue as Sergio Perez and Esteban Ocon pulled back the covers to reveal the Sahara Force India’s new car, the VJM10, including an updated livery and expanded partner portfolio.