BOSTON, Massachusetts: Global sports brand PUMA and First Mile have co-created a sportswear collection made from recycled plastic, rooted in social impact and human connection.
The PUMA x FIRST MILE collection consists of shoes and apparel made from recycled yarn that is manufactured from plastic bottles collected in the First…
LONDON: DAZN Media, the advertising division of sports streaming platform DAZN Group, has launched a new Global Football Package to centralise its football sponsorship offering to brands and take on traditional sports sponsors.
The package includes sponsorship of live football coverage on DAZN which covers more than 95 leagues…
MUMBAI: Swiss watch brand Tissot, which has been heavily involved in a range of cycling events for 50 years, has added the Giro d’Italia to its prestigious list of cycling races.
MUMBAI: LaLiga India has launched an on-air campaign to promote the Spanish league in the country with its brand ambassador, Rohit Sharma.
LaLiga has been operating in India since 2017 and recently celebrated its third anniversary in the country. Following the celebration of all the major milestones in LaLiga’s journey in…
MUMBAI: Nielsen has announced the following appointments: Sean Cohan, a media industry and A+E veteran, joins the company as chief growth officer and president, international. Peter Bradbury, currently US Media Sellers Group executive VP, MD has been promoted to chief commercial officer, US and Karthik Rao, formerly Chief Product,…
MUMBAI: Universal Sportsbiz Pvt. Ltd. (USPL) has announced Bollywood actor Ranbir Kapoor as the new brand ambassador for their menswear brand – Single, which is the fourth and the newest brand under USPLS’s umbrella.
The season’s campaign consists of a series of images of Ranbir Kapoor depicting the many facets of the ultimate…
LONDON: The highest-earning sports star in the world is a footballer, with the financial rewards associated with athletic talent and brand endorsements surpassing those of any other sport, a new tool reveals.
Online Mortgage Advisor’s Footy 100 tool highlights how much football players across different leagues are paid, as…
NEW DELHI: Union Sports Minister Kiren Rijiju on Thursday said the government is set to implement the Target Olympic Podium Scheme (TOPS) at the junior level from this year, PTI reports.
The TOPS scheme is a flagship program of the Sports Ministry for providing financial assistance to India's top athletes.
"From this…
DORTMUND: The summer of 2020 will see Borussia Dortmund break new ground. For the first time, the Bundesliga club is set to have two separate shirt sponsors: the speciality chemicals group Evonik and the telecommunications company 1&1.
Evonik paved the way for this innovative new model by choosing to redirect the focus of…
HAMBURG: Global private equity investment firm H.I.G. Capital, LLC has signed a definitive agreement to acquire Lagardère Sports agency in a transaction from the Lagardère Group. The Lagardère Group will retain a minority shareholding of 24.9%. The transaction is subject to clearance by the relevant antitrust authorities.
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