NEW YORK: German sportswear giant adidas on Sunday marked Women's Equality Day to announce "its commitment to changing the future for NYC's young female athletes".
Unveiling research that shows that less than 1 in 3 girls continue to play sport after school, adidas kicked off "Here to Create Change", which commits to breaking…
NEW DELHI: Criteo, the advertising platform for the open Internet, has released its trends report 'Acquire, Convert and Re-engage'.
COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.
The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s…
MUMBAI: IAAF President Sebastian Coe has confirmed that the governing body of world athletics plans to expand the prestigious Diamond League to Asian countries such as India during the next four to five years, Press Trust of India reports.
The Diamond League is a 14-leg series in which top athletes compete for prize money and…
MUMBAI: Rooter, the Indian live sports social engagement startup has secured a Rs45 million investment in its pre-Series A round of fund raising from a consortium of investors called Venture Catalysts which included the likes of Aviva Life Insurance’s chief customer marketing and digital officer, Anjali Malhotra, Economic Times…
SPA-FRANCORCHAMPS, Belgium: Talk about dream starts. Racing Point - the new owners of Force India led by Canadian billionaire Lawrence Stroll - kicked off the Silverstone squad's new innings by confounding the odds on Sunday to record their biggest points haul of 2018.
Coming into this weekend, Force India’s new championship…
JAKARTA: Star Indian sprinter Dutee Chand capped a great day for India in the track events at the ongoing 18th Asian Games here Sunday, marred though by Govindan Lakshmanan missing Bronze in the men's 10,000 metres category as he was disqualified following an official review.
Chand clinched a Silver in 100m sprint - the blue…
BHUBANESWAR: The Odisha government is planning to solve the potential issue of accommodation for fans during the upcoming Hockey World Cup in November by negotiating with hotel chain OYO Rooms to provide 1,000 rooms.
LONDON: Formula 1 has announced global footwear and lifestyle brand New Balance as the presenting partner for its upcoming F1 eSports series.
From activations around the three Pro Series live events to branded digital content, New Balance will be fully integrated into the F1 eSports Pro Series Championship. Drivers will be…
MUMBAI: As the floods recede in Kerala and the state's citizens pick up the pieces of shattered lives, football clubs and organisations across the world have expressed solidarity for the deluge-battered state.
Liverpool FC, AS Roma, FC Barcelona, FC Girona, Melbourne City FC, LaLiga and are among those who have expressed…