News

Mar 20, 2024 18:03

Castrol India signs on Shah Rukh Khan as brand ambassador

Castrol, a British oil company and a subsidiary of the bp Group announces its strategic association with Shah Rukh Khan, the iconic Bollywood superstar, as its brand ambassador. This association marks a significant step in Castrol’s commitment to delivering high-performance lubricants.

Over the next two years, Shah Rukh Khan…

Mar 20, 2024 18:03

Netflix announces new sports series 'Receiver'

One year after Patrick Mahomes and Kirk Cousins headlined the "Quarterback" docuseries, Netflix has unveiled its next big NFL venture: "Receiver," an encore show starring Justin Jefferson, Davante Adams and other big-name pass catchers.

The streaming giant announced Tuesday that the new series - set for a 2024 release - will…

Mar 19, 2024 20:03

IOA ropes in YES Bank as 4th principal sponsor for Paris 2024

NEW DELHI: As the countdown to the much-anticipated Paris 2024 Olympic Games continues, the Indian Olympic Association Tuesday onboarded private bank network YES BANK as the Official Banking Partner for Team India. 

Mar 19, 2024 20:03

Hero FinCorp inks multi-yr assn as DC principal sponsor

NEW DELHI: Hero FinCorp, a leading non-banking finance company (NBFC), Tuesday announced a multi-year partnership with Delhi Capitals as the Indian Premier League team's principal sponsor. 

Mar 19, 2024 20:03

JioCinema unveils additions to IPL 2024 presenter panel

MUMBAI: JioCinema Tuesday unveiled new additions to their their expert panel for the 2024 TATA Indian Premier League. 

India’s favourite sporting carnival will be brought to fans and viewers on JioCinema for free in 12 languages - English, Hindi, Marathi, Gujarati, Bhojpuri, Punjabi, Bengali, Tamil, Telugu, Malayalam, and…

Mar 19, 2024 20:03

India sport biz crosses Rs15kcr in '23; cricket dominance up: Study

MUMBAI: The sports business in India stood at Rs 15,766 crore ($1.9 billion approx) in 2023. Tellingly, cricket’s (read Indian Premier League in particular) share of this is 87 per cent, up from 85 per cent in 2022. All other other sports, including football, kabaddi, hockey, badminton, to name some prominent ones, account for the…

Mar 19, 2024 20:03

Neeraj Chopra teams up with DreamSetGo for Paris 2024

MUMBAI: India's javelin ace and reigning Olympic champion Neeraj Chopra Tuesday announced his exclusive partnership with premium sports travel and experiences platform, DreamSetGo for his travel and hospitality at the Olympic Games Paris 2024. 

As part of this partnership, DreamSetGo announced an exclusive meet-and-greet…

Mar 19, 2024 20:03

Floyd Mayweather in India to expand his Limitless X brand

MUMBAI: Floyd Mayweather, undefeated world boxing champion, accompanied by The Money Team and business partner Jas Mathur from Limitless X, is making his inaugural visit to India. 

This trip marks the expansion of the Limitless X brand into the Indian market, promising to elevate health consciousness and spread the message…

Mar 19, 2024 20:03

Game Theory forges strategic partnership with Credence Family Office

BENGALURU: Sports tech company Game Theory has forged a strategic partnership with Credence Family Office, a leading multi-family office. 

The collaboration aims to accelerate Game Theory's expansion plans to bring its multi-sport facilities and immersive training platforms to more sports enthusiasts across Bengaluru.

Mar 19, 2024 20:03

Sportz Interactive wins Seattle Orcas' digital agency mandate

MUMBAI: Seattle Orcas, the flagship Major League Cricket (MLC) franchise representing the Pacific Northwest, has onboarded Sportz Interactive (SI) as its digital agency. 

This represents SI's first collaboration with a MLC team.

Sportz Interactive will play a pivotal role in enhancing Seattle Orcas' digital presence,…