Biryani By Kilo announces its collaboration with Indian cricketer Shivam Dube. This partnership aims to celebrate the spirit of the Indian Premier League with the flavours of the brand's culinary delights and elevate the matchday experience.
This strategic choice is further amplified by biryani's status as the most-ordered dish during this IPL season. By partnering with the rising star, the brand aims to connect with cricket fans on a deeper level and position itself as the go-to choice for delectable food throughout the season.