Nielsen Sports

NEW DELHI: A sports-focused survey by PUMA India and Nielsen Sports indicate there is a huge lag in inspiration in the country to pursue physical fitness, even as India is witnessing a growth in the adoption of sports culture. 

The study was conducted to deep dive into the nation’s perception and extent of participation in sports and fitness activities among adults and kids in the country.  

Oct 12, 2018 14:10
JOHANNESBURG: Cricket South Africa (CSA) announced Thursday the six selected teams and venues for the new T20 League this year. Earlier it was reported that the board had hired Nielsen Sport, the globally renowned market research firm to conduct an independent assessment over the cities in terms of certain parameters and advise the CSA on the same.
Sep 28, 2018 16:09
LONDON: The Ryder Cup, a biennial golf rivalry between the US and Europe, has roots dating back to 1927. The first tourney was a competition solely between the U.S. and Great Britain, with Ireland competing alongside Great Britain in 1973, 1975 and 1977. It was opened to golfers across Europe in 1979. And today, the trans-Atlantic match play captures the attention of fans around the world.
Sep 08, 2018 13:09
MUMBAI: Following the advent of the Pro Kabaddi League in recent years, the popularity of this high-contact team sport is soaring in India. But the league is doing more than simply proving the commercial viability of the professional sport: It’s boosting the popularity of kabaddi overall.
Aug 02, 2018 15:08
JOHANNESBURG: Cricket South Africa (CSA) announced on Tuesday that it has hired the services leading market research firm Nielsen to advise the board on the six teams that should participate in its flagship T20 competition later this year, ESPNcricinfo reports.
Jun 27, 2018 16:06
DUBAI: The International Cricket Council (ICC) Wednesday unveiled the results of the largest ever market research project into the sport which reveals cricket has over one billion fans (in the surveyed age category of 16-69) globally, the average age of which is 34 with a demographic breakdown of 61% male and 39% female.