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BCCI sponsor Mastercard launches campaign to promote women’s cricket

Last updated : Dec 09, 2022 21:12
SportzPower Team
Dec 09, 2022 20:12

NEW DELHI: Mastercard and the Board of Control for Cricket in India (BCCI) have jointly launched the #HalkeMeinMattLo (don’t take it casually) campaign as part of their ongoing endeavor to support gender equality on and off the field. 

The films developed under the campaign depict the journey of top Indian women cricketers Shafali Verma, Harleen Kaur Deol and Renuka Singh, highlighting their struggle, hard work and determination to do well.

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