MUMBAI: Taco Bell, the world's leading Mexican-inspired restaurant brand, has onboarded cricket all-rounder Hardik Pandya as its first ever brand ambassador in India.
For Hardik’s first campaign with the brand, he will be seen promoting Taco Bell’s partnership with Microsoft Xbox for a month-long giveaway. To bolster participation in the contest and ensure active consumer engagement, the brand will go live with multiple digital activations featuring Hardik Pandya throughout the month.