MUMBAI: The BCCI's value pitch for the Indian Premier League's digital rights just got some serious heft with the declaration by the Walt Disney Company in an earnings call that Disney+ Hotstar had added over 4 million new subscribers in the March quarter, "which benefited from the start of the new IPL season".
In an earnings call on Thursday, Disney's management said that its Disney+ Hotstar streaming service had contributed to over half of the close to 8 million new global subscribers added in the March quarter.
