Endorsements

The International Cricket Council Wednesday announced Olympic legend Usain Bolt as an ambassador for the upcoming ICC Men’s T20 World Cup, which will be played in the West Indies and USA from 1-29 June.

The announcement comes a few weeks ahead of the start of the biggest cricket carnival spectacle ever that will inspire a new generation of fans. Bolt’s global appeal, alongside his out of this world athletic achievements and ability to transcend boundaries, makes him a perfect fit for the biggest T20 World Cup ever.

Dec 21, 2017 10:12
MUMBAI: Indian skipper Virat Kohli has overtaken Bollywood star Shah Rukh Khan as the most valuable celebrity in the country, according to the latest Duff and Phelps brands report. Kohli’s brand value was $144 million, up 56 per cent from last year, with Shah Rukh Khan coming in second at $106 million.
Dec 08, 2017 13:12
CHENNAI: Five-time world chess champion Viswanathan Anand has signed on as brand ambassador for the Poker Sports League.
Nov 21, 2017 10:11
MUMBAI: Alcis Sports has signed on cricketer Shikhar Dhawan as its brand ambassador for a period of two years. Alcis  will soon launch a marketing campaign featuring the the Indian opener, spanning print, digital, events and retail marketing, says a company statement.
Nov 13, 2017 14:11
DUBAI: Former India cricket captain Mahendra Singh Dhoni officially launched his first academy in the United Arab Emirates (UAE) on Saturday. The academy, jointly launched by Dubai-based Pacific Sports Club and Aarka Sports Club, has been in operation for a couple of months at the Springdales School in Al Quoz.
Nov 11, 2017 17:11
MUMBAI: Indian cricket skipper and Puma brand ambassador Virat Kohli has launched his athleisure brand One8.
Nov 10, 2017 11:11
MUMBAI: Fitness centre chain Cult.fit has announced cricketer K L Rahul as its brand ambassador. The deal was facilitated by Cornerstone Sport- a brand consultant and talent representation agency. 
Nov 10, 2017 11:11
MUMBAI: World number two and India's top badminton player Kidambi Srikanth has been named as brand ambassador by the ITM Group of Institutions, which owns business schools, hospitality institutes, and Universities. The group has also roped in HS Prannoy as rising star. 
Nov 10, 2017 10:11
MUMBAI: Fashion designer and former Spice Girls singer Victoria Beckham has confirmed a long term partnership with Reebok that will see her launch a new fashion range with the Greater Manchester-founded and now adidas owned sportswear company early next year. The star will be a part of Reebok's Innovation Collective - which she shared to her 17.6 million instagram followers.
Nov 09, 2017 10:11
MUMBAI: Indian captain Virat Kohli's star continues to be on the ascendant. A recent Forbes report pegs his charge per Instagram post at $500,000 (Rs 32 million), putting him on par with Real Madrid star Christiano Ronaldo.
Nov 06, 2017 11:11
MUMBAI: This week, Kidambi Srikanth, newly anointed number two in the Badminton World Federation (BWF) rankings, is likely to be unveiled as brand ambassador of a multinational company.