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'Star Deals' launched to boost IPL 2nd-screen engagement on TV

SportzPower Team

Apr 30, 2024 20:04

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Star Sports continues to redefine the power of television for advertisers, launching an innovative solution that redefines how brands connect with viewers during IPL matches.

The solution, titled Star Deals, is an innovative patented technology that allows brands to engage with audiences through their second screens while they enjoy the thrilling action on Star Sports Network. The innovation takes TV Commerce to millions of linear devices during the most watched mega-event, making it a game-changer for brands.

Feb 14, 2024 13:02

ZEE releases ILT20 anthem along with 7 BantaiZ

MUMBAI: ZEE Entertainment has released the anthem song of the ongoing DP World ILT20 Season 2, in collaboration with popular rap group, 7Bantai'Z.

Feb 13, 2024 16:02

IMG appoints Sky's Clement as studios biz tech & ops head

LONDON: IMG Tuesday announced the appointment of Sky Sports director of Operations James Clement as the sports and entertainment company's senior vice president, Tech & Operations for its studios business.

Feb 13, 2024 15:02

IPL 2024: JioCinema offers slew of innovations for advertisers

MUMBAI: Viacom18 Tuesday announced the launch of multiple innovations for advertisers around the upcoming IPL season, including unique offerings that the OTT platform asserts "are a first" for the Indian broadcasting ecosystem.

Feb 12, 2024 19:02

ATP part funding 4 Challenger events in India: Vijay Amritraj

CHENNAI: In a landmark deal between the Association of Tennis Professionals and organisers of Challenger tournaments in India, the ATP is providing monetary support to all the four events currently being held in India. The ATP started this initiative this year, Vijay Amritraj, president of the Tamil Nadu Tennis Association (TNTA), told New Indian Express.

Feb 12, 2024 18:02

World ILT20 1st 18 matches reach 161m+ viewers in India: ZEE

MUMBAI: ZEE Entertainment Enterprises Limited (ZEE), host broadcaster of the DP World ILT20, announced Monday that the T20 league has garnered viewership of over 161 million in India in the first 18 matches of the the ongoing second season, with 57% of the audience being under the age of 30.

Feb 12, 2024 16:02

JioCinema 'Jeeto Dhan Dhana Dhan': TVS Eurogrip title sponsor

Mumbai: Viacom18 has announced TVS Eurogrip as the title sponsor for Jeeto Dhan Dhana Dhan, JioCinema’s predict and win game that launched last year. With a rise in interactive fan engagement and continued free streaming of premier sporting action beyond IPL such as India cricket, TVS Eurogrip will be present the unique play and win along game to fans throughout the India–England series.

Feb 12, 2024 16:02

NBA, WNBA tip off multi-yr extension of collab with Dream11

MUMBAI: The National Basketball Association (NBA), Women’s National Basketball Association (WNBA) and Dream11, the world’s largest fantasy sports platform, Monday announced a multiyear extension of their existing collaboration that will see Dream11 continue as the official fantasy gaming partner of the NBA and WNBA in the country.

Feb 09, 2024 18:02

BCCI Seeks SC view on media rights taxability

The Board of Control for Cricket in India (BCCI) has approached Supreme Court seeking its opinion on whether the sale of media rights falls under the purview of taxable ‘franchise services’ making it subject to service tax.

Feb 09, 2024 18:02

Ahead of IPL 2024, Star Sports introduces ‘Startup Power Play’

Star Sports, the official TV broadcaster of the Tata Indian Premier League (IPL), brings a one-of-a-kind opportunity ‘Startup Power Play’ for start-ups in India. This initiative invites startups to craft a crisp 60-second commercial, strategically positioned to captivate audiences during each IPL match.

Feb 08, 2024 19:02

ESPN, Warner Bros. Discovery, Fox to launch joint streaming service

ESPN, a subsidiary of The Walt Disney Company, FOX and Warner Bros. Discovery have reached an understanding on principal terms to form a new joint venture to build a new platform to house a streaming sports service.

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