MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 7, which has analysed data from 55 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.
Business Intelligence
Dec 18, 2023 17:12
The wait for closure on the merger proposal between Zee Entertainment Enterprises Ltd (ZEEL) and Culver Max Entertainment Private Limited (CMEPL aka Sony Pictures Networks India Pvt Ltd - SPNI) has just got longer. But no one is surprised.
Dec 15, 2023 17:12
The Advertising Standards Council of India (ASCI) has updated its guidelines for ‘Qualification of Brand Extension-products and services’ under the restricted category prohibited from advertising by law. These modifications have been detailed in Chapter III Clause 3.6 (a) of the ASCI code, and specifically target brand extensions associated with restricted categories such as liquor and tobacco.
Dec 14, 2023 19:12
With the December 21 deadline to close their merger agreement looming, Zee Entertainment Enterprises Ltd and Culver Max Entertainment (aka Sony Pictures Networks India), appear no closer to agreement on who will lead the combined entity.
Dec 14, 2023 18:12
NEW YORK: 1440 Foods,a leading portfolio of sports and active nutrition brands, announced the signing of a definitive agreement for Bain Capital Private Equity to acquire a significant stake in the company, in partnership with existing investor and operator 4x4 Capital.
Dec 13, 2023 20:12
The composite brand value of the Indian Premier League (IPL) grew a whopping 28% after the 2023 season, reaching $10.7 billion (roughly Rs 89,232 crore), brand valuation consultancy Brand Finance has stated.
The total combined brand value of the IPL system has been calculated annually by Brand Finance since 2009, with the latest findings included in the IPL 2023 report.
Dec 13, 2023 20:12
Sportswear startup Agilitas Sports, co-founded by former Puma India MD Abhishek Ganguly, has secured funding of Rs 100 crore ($11.9 million) from venture capital firm Nexus Venture Partners.
The funding would help Agilitas accelerate its growth plans and solidify its end-to-end capabilities from research and manufacturing to retail.
Dec 13, 2023 18:12
AHMEDABAD: Gujarat Sports Startup Conclave has concluded here with sports-ed platform CoLLearn walking away with top honours and ₹10 lacs in prize money as ₹26lac in all was given out to the award winners on Monday.
Dec 12, 2023 18:12
Reliance Industries Ltd (RIL) and Walt Disney Co. are in the final stages of negotiations for merging media and entertainment operations in India, The Economic Times reports.
The business daily, quoting reliable sources close to the developments, states that the companies are working on a non-binding term sheet that would pave the way for the consolidation of their operations.
Dec 11, 2023 18:12
MUMBAI: TAM Sports has released the celebrity endorsement report for ICC Cricket World Cup 2023.
The volume of ads featuring celebrity endorsements increased by 55% in ICC CWC’23 compared to ICC CWC’19
In the ICC World Cup’23, the Sports Persons secured the most significant brand endorsements, closely followed by the Film Actors
Dec 07, 2023 16:12
LONDON: IMG has appointed Luke Organ as senior vice president of Global Partnerships for its media business.