Badminton

BENGALURU: Head hunting platform foundit (formerly Monster APAC & the Middle East), Monday announced its partnership with the Badminton World Federation (BWF). 

This strategic collaboration aims to amplify foundit’s brand presence while championing the spirit of excellence embodied by badminton players worldwide.

Mar 01, 2019 12:03
NEW DELHI: The Badminton Association of India (BAI) has taken note of leagues to be held this year in Agra and Haryana which haven’t been officially sanctioned and as a result, written to all its affiliated bodies expressing concern over player participation in them, Press Trust of India reports.
Feb 13, 2019 12:02
NEW DELHI: The Indian subsidiary of GoDaddy, the company that empowers everyday entrepreneurs, Tuesday announced a renewed three-year deal with the Badminton World Federation (BWF) as a sponsor of its major badminton events such as the Sudirman Cup, World Championship and the Thomas and Uber Cup.
Feb 09, 2019 16:02
MUMBAI: There is now an official on record statement of the financial terms surrounding Olympic and World Championship Silver medallist PV Sindhu's record four-year sports sponsorship deal with Chinese sports brand Li-Ning.
Feb 05, 2019 18:02
MUMBAI: After signing back Indian badminton player Kidambi Srikanth as brand ambassador last month, Chinese sportswear and badminton equipment brand Li-Ning has brought back on board India's biggest non-cricket brand endorser PV Sindhu.
Feb 05, 2019 13:02
HYDERABAD: The Pullela Gopichand Badminton Foundation (PGBF) has agreed to a new partnership with Kotak Mahindra Bank, one of India’s leading private sector banks for the upgrading of the Gopichand Academy in the city, The Hindu BusinessLine reports.
Feb 01, 2019 16:02
MUMBAI: PV Sindhu, India's highest earning brand ambassador outside of cricket, has added life insurance company PNB MetLife to her growing sponsor portfolio.
Jan 14, 2019 15:01
MUMBAI: India’s premier male badminton star Kidambi Srikanth has signed a four-year deal with leading Chinese sports brand Li-Ning. Li-Ning will replace Yonex as Srikanth’s kit sponsor, the latter having been associated with the player since 2016.
Jan 14, 2019 13:01
BENGALURU: The fourth season of the Premier Badminton League ended with a thrilling finale in the city on Sunday in which the home side and debutants Bengaluru Raptors edged out Mumbai Rockets 4-3. Owned by Matrix Badminton Private Limited and captained by Indian star Kidambi Srikanth, the Raptors displayed a fine example of teamwork rather than individual merit holding greater weightage.
Jan 10, 2019 16:01
MUMBAI: Global client advisory Duff & Phelps Thursday announced findings from the fourth edition of its Celebrity Brand Valuation Report 2018: ‘The Bold, the Beautiful and the Brilliant.’  The report provides a ranking of India’s most powerful celebrity brands based on brand values derived from their endorsement contracts. 
Dec 20, 2018 11:12
MUMBAI: The Premier Badminton League (PBL) on Wednesday announced its association with Child Rights and You (CRY), an NGO working for child rights for the last four decades to use it as a vehicle to promote children's cause through sports, IANS reports. CRY operates in five Indian cities – Mumbai, Bengaluru, New Delhi, Chennai and Kolkata.