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Shrachi Sports inks 3-yr commercial rights deal with IFA

SportzPower Team
May 20, 2024 17:05

The Indian Football Association (IFA) and Shrachi Sports on Saturday announced a three-year partnership with a stated vision to "transform the football landscape in Bengal". 

The deal will see Shrachi Sports handling the commercial aspects of the IFA – looking after the sponsorship, telecast partners and other matters. Shrachi’s strategic alliance with the IFA also aims at promoting CFL Premier League, IFA Shield and Kolkata Futsal League. 

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