Endorsements

Nippon Paint, an Asia Pacific paint brand, launched its new product, Weatherbond 8, in Bengaluru. The event took place on May 16, 2024, and was graced by the presence of Cameron Greene, Rajat Patidar, Lockie Ferguson and Mahipal Lomror from the Royal Challengers Bengaluru (RCB) IPL team.

The launch event was a celebration of innovation and resilience, mirroring the spirit of both Weatherbond 8 and the RCB cricketers. Fans had the opportunity to meet and greet their favourite RCB players and witness the unveiling of Weatherbond 8.

Feb 03, 2023 20:02
MUMBAI: RummyCircle, India’s strong market leader in the category, launched the fourth edition of its "Raho Ek Kadam Aage" campaign with brand ambassador Hrithik Roshan.  The campaign features stories of how the star uses his skills to deal with real-life scenarios and his game of online rummy.
Feb 03, 2023 18:02
HERZOGENAURACH, Germany: Sports company PUMA has signed a long-term agreement with reigning Olympic 100 meters Champion Marcell Jacobs from Italy, who will wear the company’s products starting at the Orlen Cup in Lodz on Saturday.
Feb 02, 2023 19:02
German sportswear giant adidas Thursday announced the launch of its third label - Sportswear - a fashion-forward line aimed at Gen Z.  Complementing the brand’s Performance and Originals labels, adidas’ first new label in five decades will launch worldwide from 9 February in stores and online.
Jan 30, 2023 20:01
BENGALURU: Sports brand PUMA India Monday announced Indian women’s cricket team captain Harmanpreet Kaur as its latest brand ambassador. 
Jan 30, 2023 20:01
NEW DELHI: IOS Sports and Entertainment Monday announced roping in two young Indian cricketers Samarth Vyas and Rajvardhan Hangargekar into their athlete roster. 
Jan 13, 2023 19:01
JSW Sports Friday announced the signing of Pawan Sehrawat - what it asserts is India’s biggest name in kabaddi - onto a multi-year deal.  As part of the association, Sehrawat’s commercial and brand partnerships will be managed exclusively by JSW Sports.
Jan 10, 2023 19:01
NEW DELHI: IOS Sports and Entertainment have announced the onboarding of upcoming boxers, Sakshi Chaudhary and Poonam Poonia.
Jan 09, 2023 17:01
MUMBAI: Herbalife Nutrition India Monday announced the onboarding of cricket star Smriti Mandhana onto its sponsored sports athlete roster.  Smriti is the fifth Indian athlete and second cricketer to join the Herbalife "family" after Virat Kohli, Mary Kom, Lakshya Sen, and Manika Batra.
Dec 23, 2022 15:12
BENGALURU: Baseline Ventures has signed grandmaster Praggnanandhaa Rameshbabu to represent the Indian chess wunderkind in all commercial aspects.   Praggnanandhaa is an Indian grandmaster and the fourth-youngest GM in history who earned the title at 12 years, 10 months, and 13 days of age, and he's the youngest international master in history.  
Dec 21, 2022 19:12
MUMBAI: Tata Mumbai Marathon Sports Goods Partner ASICS will kickstart 2023 with a bang as extends its partnership with the iconic road race.