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IPL viewership on Disney Star up 18% at 475m after 34 matches

thomas1
Apr 26, 2024 20:04

Disney Star has achieved a cumulative reach of 475 million viewers accompanied by 245 billion minutes of total watch time, a growth of 18% in consumption compared to the previous edition, according to the latest data released by BARC.

The broadcaster has also recorded a growth of 5% on TV reach for live broadcast compared to the previous highest recorded in 2019. Disney Star also witnessed a growth of 19% in TVR for the first 34 matches compared to the previous edition.

Nov 20, 2018 13:11
HarperCollins, ISF to co-create content for first book on Indian women’s cricket
MUMBAI: Leading book publisher HarperCollins India has joined hands with Indian Sports Fan (ISF) to promote ‘Free Hit’, the first ever book based on women’s cricket in India. HarperCollins India and ISF together will cater to women's cricket fans from 17 countries with exclusive content, podcasts, chat sessions with Suprita Das, the author of the book.
Nov 20, 2018 12:11
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Sony awards Ind-Aus series audio rights to Sports Flashes
MUMBAI: Sports Flashes, the online radio channel and a multi-sports app has secured the audio rights for India’s tour of Australia from Sony Pictures Networks India (SPN), the official broadcaster of the series in the Indian subcontinent.
Nov 19, 2018 18:11
Rooter announces 2 key appointments
NEW DELHI: In a move which underlines its push to build on its recent growth momentum, Rooter, the world’s first live sports social engagement platform, has brought a young and dynamic marketing and sales talent, Suhail Kapur on board as its Chief Revenue Officer (CRO).
Nov 16, 2018 17:11
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CEV and Sportradar launch new Volleyball OTT
VIENNA, Austria: The European Volleyball Confederation (CEV) has agreed a deal with leading sports data company Sportradar to launch a new OTT service called eurovolley.tv
Nov 15, 2018 13:11
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SA’s MSL T20 seals Sony deal for Indian subcontinent broadcast
MUMBAI: Cricket South Africa (CSA), along with Global Sports Commerce (GSC), commercial rights holders of the upcoming Mzansi Super League T20 (MSL T20) 2018, announced Thursday their broadcasting partnership with Sony Pictures Networks India (SPN) for the first ever season of the tournament.
Nov 15, 2018 13:11
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SPN names Neville Bastawalla as sports marketing head
MUMBAI: There's no official word on it yet but Sony Pictures Networks India has reportedly appointed Neville Bastawalla, currently SPN's senior vice-president and head Marketing - English Channels, to lead the marketing function of the network's sports cluster.
Nov 14, 2018 13:11
DAZN captures Premier League broadcast rights in Spain
LONDON: The Premier League (PL) has awarded DAZN its exclusive broadcast rights in Spain in a deal beginning from the next season (2019-20) till 2021-22. The live and on-demand sports-streaming service will screen all Premier League matches which will amount to more than 235 per season.
Nov 14, 2018 12:11
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DSport to t'cast Australian Open golf
SYDNEY: One of the most prestigious tournaments of the PGA Tour of Australasia, the Emirates ‘Australian Open’, will tee off Thursday from The Lakes Golf Club, Sydney.  Golf enthusiasts across India will be able to catch the live action from the four-day tournament on Discovery Communications branded sports channel DSport. 
Nov 14, 2018 12:11
ICC continues digital prodn partnership with ITN
LONDON: The International Cricket Council (ICC) has extended its partnership with UK-based ITN Productions’ sport team for digital clip production services that is covering the ICC Women’s World T20 at present and will do so for the ICC Cricket World Cup 2019 in England and Wales as well.
Nov 13, 2018 10:11
Birla Gold launches campaign around Patna Pirates assn
MUMBAI: Birla Gold, the cement brand of the BK Birla Group of Industries, has launched its new ad campaign for the latest Pro Kabaddi League season and commemorating its association with three-time champions Patna Pirates. The film, conceptualised and executed by BBH India, features key Patna Pirates players - Pardeep Narwal (captain), Deepak Narwal, Jaideep, Manish and Vijay Malik.
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