Basketball

The National Basketball Association (NBA) announced Thursday that the league’s live whip-around show - “NBA 360” will be available for free on the NBA App in India on Saturdays from March 30 through April 6 from 5 a.m. – 8:00 a.m. IST.

NBA 360 provides a multi-view broadcast with continuous and simultaneous coverage, including live look-ins, in-progress highlights, up-to-date graphics, statistical leaders, standings, and player interviews, capturing all of the excitement and the best storylines from around the league.

Feb 03, 2023 18:02
PURCHASE, N.Y.: Starry, PepsiCo's newly unveiled lemon lime flavored soda, will become the official soft drink of the NBA, the WNBA and NBA G League in North America. 
Feb 02, 2023 19:02
German sportswear giant adidas Thursday announced the launch of its third label - Sportswear - a fashion-forward line aimed at Gen Z.  Complementing the brand’s Performance and Originals labels, adidas’ first new label in five decades will launch worldwide from 9 February in stores and online.
Feb 01, 2023 20:02
MUMBAI: Sports streaming platform FanCode Wednesday announced that it has started streaming Turkish Airlines EuroLeague on its platform, January 31 onwards. 
Jan 27, 2023 18:01
NEW YORK: Niantic, the National Basketball Association (NBA) and the National Basketball Players Association (NBPA) have launched NBA All-World, a free-to-play officially licensed geolocation augmented reality basketball game where players can find, challenge, and compete against today’s NBA ballers in their neighborhoods, then recruit them to their team before proving themselves on the court.  
Jan 16, 2023 19:01
BENGALURU: Headstart Arena India (HAI) has successfully completed its inaugural Indian National Basketball League (INBL) 5x5 season. INBL 2022 was played across three rounds of league action in three different venues - Kochi, Pune and Delhi - before making their way to the playoff and finals in Bengaluru. 
Dec 15, 2022 19:12
NEW YORK: The NBA Wednesday announced “Pass the Rock”, a new NBA Entertainment original multi-part series, will stream exclusively on the NBA App beginning Thursday.   The series will provide fans throughout the season behind-the-scenes access to the next generation of NBA stars as they prepare their minds and bodies for competition, establish themselves as leaders and spend time with friends and family.
Dec 13, 2022 19:12
NEW YORK: NBA Entertainment, the marketing and production arm of the National Basketball Association, has retained Horizon Sports & Experiences (HS&E) to support the league's global market expansion.  
Nov 18, 2022 20:11
MUMBAI: Culver Max Entertainment (aka Sony Pictures Networks India) has reportedly bagged the media rights to showcase India's tour of Bangladesh.  Although not officially announced, the development was separately reported by two media platforms. Featuring two Tests and three ODIs, the series will be held from the 4th to the 26th of December. 
Nov 18, 2022 20:11
MADRID: Dream Sports-owned digital sports platform FanCode has secured media rights for Spain's Association of Basketball Clubs (acb) competitions - the Endesa Super Cup, Endesa League and Copa del Rey, in India and the Indian subcontinent for the next two seasons, 2022-23 and 2023 -24.
Nov 15, 2022 18:11
NEW YORK: Sportswear brand Puma, and Foot Locker, the New York-based specialty athletic retailer, Monday announced an expanded partnership, underscored by a focus on basketball and the creation of exclusive product collections that meet the demands of this growing next-generation market segment.