KOLKATA: JSW Cement, part of the $14 billion JSW Group, has roped in Sourav Ganguly, former Indian cricket captain and current president of the Board of Control for Cricket in India, and Sunil Chhetri, captain of India's national football team and Indian Super League outfit Bengaluru FC, as its brand ambassadors.
It bears noting that Bengaluru FC is owned and operated by the JSW Group.
JSW Cement is rolling out its new marketing campaign "Leaders Choice", featuring the two sports icons, on June 20 in West Bengal, Bihar and Odisha.