MUMBAI: Global sports brand Trusox on Thursday announced its entry into the Indian market with the launch of socks that it claims will help improve performance of sports people on the field. 

The Manchester-based company has roped in cricketer Rohit Sharma as company's brand ambassador in the country, PTI reports.

Priced at Rs 3,500 a pair, the socks will be available on sale at Amazon and Internationally, Trusox sells out of around 1,000 stores.