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Soft drink concentrate brand Rasna has announced its foray into the health and wellness products sector with sub-brand “Rasna Healthy Day” for all-seasons.
The entry, launched with digital campaigns with Mandira Bedi and Sonali Bendre, introduces four new products.
Commenting on the launch, Rasna Group chairman Piruz Khambatta said: “We have launched ‘Rasna Healthy Day’ to meet the growing demand for health products in India, with a superior, differentiated, and unique health proposition, that too at a very affordable price.