MUMBAI: Cake India, Havas Group India’s creative agency specialising in sport, entertainment and culture, launched in the country earlier this year, has won the account of Prime Volleyball League franchise Hyderabad Black Hawks.
As a part of the mandate, Cake India has developed a new brand positioning, a season launch campaign activation and an always-on communications and social plan to build awareness and grow the fanbase. Cake India is also working with the players to build their brands in the context of the Prime Volleyball League, creating a new gateway to fandom.