NEW DELHI: The overall TV sports market is expected to touch Rs 9,830 crore (Rs 98.3 billion) and sports digital revenue will hit Rs 4,360 crore by FY26, according to a report released at the 11th edition of CII Big Picture Summit 2022 here.
As per the report, titled ‘Sports Broadcasting on TV – A Match Made in Heaven’, jointly released by CII, KPMG and India Broadcasting Digital Foundation, the digital revenue for sports, which was Rs 1,540 crore in FY21, is expected to grow three-fold to Rs 4,360 crore in FY26.