Acting on expected lines, Viacom18 is reportedly set to merge its flagship OTT platform Voot with JioCinema ahead of 2023 edition of the Indian Premier League.
Viacom18 holds exclusive streaming rights for the IPL.
The combined OTT is also likely to go for a re-branding ahead of the airing of the league, The Hindu Businessline, quoting sources, reports.
Viacom18 had acquired the digital rights for IPL 2023-27 for Rs 20,500 crore. It dabbled with live-streaming of sports exclusively on JioCinema with the airing of FIFA World Cup Qatar 2022.