NEW YORK: UFC, the world’s premier mixed martial arts organization, and GameDay Ready, the top science-backed, protocol-driven athletic recovery organization, Friday announced a multi-year marketing and research partnership that expands on their previous collaboration.
Under the terms of the new agreement, financial terms for which were not disclosed, GameDay Ready’s new Patent Pending CONOCB2 line of products has been named the Official Pain Reliever of UFC and the UFC Performance Institute, marking the first time such a sponsorship designation has been assigned by UFC.