NEW YORK: Global advertising spending is forecast to grow by $78bn in 2021 (+14%) to $657 billion, a new all-time high, following a decline of -2.5% in 2020. The marketplace will continue to grow in 2022 (+7%).
Specific to India, the forecast, published by MAGNA, the market-forecasting unit of IPG Mediabrands, indicates that after falling by 22.8% in 2020, net ad revenues will grow by 11% in 2021 and 13.6% in 2022.