Technology start-up

LONDON: Technology start-up Fabacus Tuesday announced it has partnered with UFC, the world’s premier mixed martial arts organization, to launch a global consumer rewards programme for fans purchasing UFC licensed products.

In a deal brokered by IMG, the Fabacus platform - which connects global brand owners with their consumers - will supply the technology to enable fans worldwide to redeem an array of exclusive UFC experiences, rewards, and VIP content.