MUMBAI: Denim brand SIN has announced its association with two of the 11 teams in the ongoing edition of Hero Indian Super League - ATK Mohun Bagan FC and Hyderabad FC. 

The partnerships mark the brand’s maiden association with the teams for the 2020-21 ISL season and represent its deep connection with Young India.

SIN aims to propagate the idea of celebrating synergy through its collaboration with the two teams. Apart from partaking in the football event, the brand has signed cricketer Hardik Pandya as its brand ambassador.