NEW DELHI: All India Football Federation – the apex body for the sport of football in the country, Monday announced the launch of their new motto – ‘Indian Football. Forward Together’ - defining the new brand direction.

The motto is based on the core belief of the Federation to promote, grow and develop the game of football throughout India with the support of the football community, and creates synergy with the core values of the organization – passion, respect, leadership, teamwork, integrity, professionalism and inclusivity.