NEW YORK: The National Basketball Association made a record $1.46 billion in sponsorship revenue in its 2020-21 regular season, up 6% year-on-year, according to sports partnerships consultancy firm IEG.
“NBA sponsorship revenue is close to reaching the heights of the preeminent National Football League that had total sponsorship revenue US$1.62 billion last season,” said Peter Laatz, global managing director of IEG. “The star power, number of games, variety of sponsorable assets and global popularity of the NBA all contribute to the league’s continued growth.”