Jun 18, 2019 15:06
NEW DELHI: Gen Z and millennials from across India took to breaking stereotypes associated with the country through the Samsung ‘India Ready Action’ campaign, using video as their medium of expression. The campaign has set a new record with 161.8 million engagements on Instagram and Facebook in 4 weeks, making it the most engaging campaign in the last one year on these platforms.
Mar 01, 2019 15:03
MUMBAI: Reliance Industries-owned Mumbai Indians has added RIL-controlled Viacom18's flagship Hindi general entertainment channel Colors as principal sponsor of the Indian Premier League (IPL) franchise, alongside Samsung. 
Feb 25, 2019 12:02
MUMBAI: Three-time Indian Premier League (IPL) champions Mumbai Indians will have global mobile brand Samsung as its principal sponsor once again, as both have agreed to a renewed deal worth Rs 750 million till 2021, Economic Times reports. It is a 10% rise from the previous agreement, which saw Samsung pay approximately Rs 450 million over a period of two years,the business daily reports.
Sep 10, 2018 17:09
BENGALURU: The Samsung-owned technology firm Harman named Indian badminton ace PV Sindhu as brand ambassador Monday for its new range of specialized sports range of earphones, JBL Endurance. The range includes four new earphones - RUN, SPRINT, JUMP and DIVE. 
Jul 27, 2018 17:07
LONDON: Premier League club Tottenham Hotspur has announced that Harman Professional Audio Solutions, Samsung’s American subsidiary will be its new official audio supplier.
Apr 06, 2018 17:04
MUMBAI: South Korean electronics major Samsung India has signed up as principal sponsor of Mumbai Indians, the defending champions of the Indian Premier League (IPL). The eleventh edition of the popular cricket series kicks off Saturday and will continue till May 27.