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THE ASIA PACIFIC pay TV sector is the most vibrant in the world, with subscribers up by 45 million and revenues up by $1.40 billion over the next five years. Pay TV penetration will stay at around 69%.
China and India together will account for 80% of the region’s 676 million pay TV subscribers by 2025. India will add 24 million pay TV subscribers over the next five years. However, China will peak in 2021 with a slow decline thereafter. OTT penetration and competition will remain much higher in China than in India.