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MUMBAI: Peter England, menswear brand from Aditya Birla Fashion and Retail Limited, once again announces its partnership with Chennai Super Kings (CSK), the two-time champions of the Indian Premier League (IPL).
As the team's official style partner, Peter England will style the CSK players and will also be the official cheerleading partner of 'Whistle Podu Machans'.
The partnership will also bring to stores co-branded CSK merchandise. The merchandise will include t-shirts and accessories and will be available at select Peter England exclusive stores.