League of Legends

NEW YORK: Taking forward a partnership that kicked off in January, Cloud9, a competitive video gaming organization with teams participating in the League of Legends, is launching its first-ever apparel collection in partnership with a gaming team for Puma. 

The esports brand joins a list of team partnerships for Puma, which includes Manchester City, Red Bull Racing, and more.

Mar 02, 2019 14:03
SHANGHAI: The League of Legends announced Thursday that global apparel giant Nike has agreed to become the official apparel and footwear partner for all the 16 teams in its Pro League (LPL) in China. It is one of the 13 premier regional leagues that qualify teams for major global events like the upcoming Mid-Season Invitational and the League of Legends World Championship.
Jan 19, 2019 15:01
LONDON: Lagardère Sports, one of the world’s leading sports marketing agency, announced Tuesday that it has signed a multi-year partnership with Riot Games, the owner of the hot-selling eSports property, the League of Legends European Championship (LEC).
Jan 17, 2019 13:01
SEOUL: South Korean automobile maker Kia Motors has extended its wide range of sport sponsorship deals, foraying into eSports this time, being named the official partner and title sponsor of the League of Legends European championships (LEC).
Jan 16, 2019 13:01
NEW YORK: German apparel and lifestyle brand Puma has made its first foray into the world of eSports, announcing its association with League of Legends team Cloud9. League of Legends is the highest valued eSports property in the world, credit for which goes to Cloud9 being valued at $310 million according to Forbes in 2018.
Sep 21, 2018 12:09
NEW YORK: Mastercard is all set to provide ‘priceless’ experiences to players and fans associated with professionally held competitions of the world’s largest eSport, the League of Legends. The financial services company was named as the first global sponsor of the League of Legends’ parent company, Riot Games on Wednesday.