MUMBAI: Trending hashtags and viral posts have resulted in the Indian Premier League (IPL) recording nearly 10 million social media mentions, moneycontrol.com reports.
The return of Chennai Super Kings in particular, and Rajasthan Royals as well, have helped the tournament gain more popularity on social media than the previous season in which 6.2 million social media mentions were recorded.
Wavemaker Mesh, a media, content and technology agency came up with these figures after analyzing social media conversations around the IPL between April 7 and May 4.