global marketing campaign

Visa refreshes brand identity, debuts global mktng campaign

Last updated : Jul 22, 2021 19:07
SportzPower Team
Jul 22, 2021 18:07

SAN FRANCISCO: Inviting the world to ‘Meet Visa,‘ the global payments technology company Wednesday unveiled the initial phase of its brand evolution, spotlighting the diverse capabilities of its network and commitment to enabling global economic inclusion. 

Aligned closely with the company’s business strategy, this phase includes the debut of a global marketing campaign and a preview of a modernized look for Visa’s brand.

Dec 10, 2020 14:12
ATP global campaign This Is Tennis
ATP launches global marketing campaign 'This Is Tennis'
LONDON: The ATP Wednesday, December 11, launched its new global marketing campaign, "This Is Tennis", marking a significant brand-shift for the Tour. The campaign promotes both players and tournaments with more dynamism, and a tone of voice that allows tennis to cut through with greater cultural relevance, particularly among the next generation of tennis fans.
May 16, 2019 16:05
WTA global mktg campaign showcases what 'It Takes'
ST PETERSBURG, FL, USA: The WTA (Women’s Tennis Association) has launched its new global marketing campaign “It Takes”, designed to showcase the spirit, authenticity and diversity that is characteristic of the world’s best tennis players and the WTA tournaments in which they compete.
May 16, 2019 15:05
1702 Digital wins global marketing mandate for Smaaash
MUMBAI: Gaming and entertainment brand Smaaash has handed their global marketing mandate over to 1702 Digital. The agency will be responsible for managing the brand’s promotions and 360° marketing solutions, ranging from mainline to digital.
May 03, 2019 14:05
Visa unveils global mktg campaign for FIFA Women’s WC
SAN FRANCISCO: As the Official Payment Services Partner of FIFA, Visa Thursday unveiled its global marketing campaign for the FIFA Women’s World Cup France 2019, “One Moment Can Change the Game.”
Nov 14, 2018 15:11
ATP Tour evolution
ATP unveils new brand, global marketing campaign
LONDON: The ATP has unveiled a new brand identity and plans for an ambitious global marketing campaign – built around its "Love It All" message, which highlights the unparalleled excitement and drama delivered by every one of the ATP’s 63 tournaments during the season.
Mar 20, 2018 10:03
F1 launches global marketing campaign ahead of the season opener
LONDON: Formula 1 has launched its first ever global marketing campaign with the stated aim to "challenge the sport’s perceptions by showing through the eyes of the fans what F1 really feels like". The new campaign premieres ahead of the season opener on 25th March, with new imagery, a new tagline and a hero film featuring six "super fans".
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