DUBAI: Fast growing Indian craft beer brand Bira 91 has entered into a "major" five-year deal with the International Cricket Council (ICC). Financial terms were not disclosed however.
The partnership, which runs through 2023, confirms Bira 91 as the official sponsor of ICC global tournaments including the ICC Cricket World Cup, ICC T20 World Cup, ICC World Test Championship, ICC U19 Cricket World Cup and the ICC Women’s Championship.