MUMBAI: The Confederation of Indian Industry (CII) and the Boston Consulting Group (BCG) have collaborated once again for an exclusive report which features the media industry of the country called ‘One Consumer, Many Interactions’.
Their study claims that with a compound annual growth rate (CAGR) of 9% since the last 6 years, India’s overall media consumption continues to grow 2 times more than China and 9 times more than the USA. It is expected to overtake both the countries in absolute consumption in the near future.