LAS VEGAS: The Alliance of American Football, the upcoming professional football league, which, alongside the revived XFL is being positioned as an alternative to the ubiquitous NFL when it comes to Americans’ attention, has set in place a revenue stream gambling five months ahead of launch.
MGM Resorts International and the new professional football league have entered into a transaction that includes an investment in The Alliance and a three-year sponsorship establishing MGM Resorts as the official sports betting sponsor of The Alliance and exclusive gaming partner.