MUMBAI: In what it terms is the 'largest online fundraiser' in the country, Epic channel has launched a crowdfunding initiative with Impactguru.com to empower athletes on its roster for the Umeed India show.
‘Umeed India’, hosted by former cricketer Virender Sehwag, showcases the stories of 13 seasoned sportspersons who are training for the Tokyo 2020 Olympics. The show follows the lives of freestyle wrestler Sakshi Malik, paralympian swimmer Suyash Jadhav, shot put player OP Karhana, sprinter Dutee Chand, judo player Avtar Singh, wrestler Vinesh Phogat, rower Dattu Bhokanal, among others.
In an attempt to go beyond just telling their stories, Epic Channel now aims to empower these champions through a crowdfunding initiative. The channel reinvented itself from a mythological channel to one offering broader infotainment content, all focused on the Indian subcontinent. Umeed India is one of the mainstays of the new programming content on Epic.
Through crowdfunding, Epic aims to empower these athletes to perform at their highest skill level at international sporting events. The campaign is hoping to raise funds from people across the country, corporates, celebrities, HNIs, and even the Indian diaspora situated across the world to aid the athletes who incur various expenses, from sporting equipment, training and nutrition to travel and boarding for various international competitions to improve their world ranking.
This fundraiser will be facilitated through ImpactGuru.com which will provide various payment options to Indian and foreign donors. They will be able to either contribute to a common pool or fund individual athletes, as per their preference. Through the crowdfunding platform, donors can also create Support Fundraisers – which are micro pages that let them raise funds through their family, friends and other social networks, says a release.
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